Kelly McDonald has built her reputation on multicultural marketing. Her signature talk “Crafting the Customer Experience for People Not Like You”, outlines five key principles for franchisees to create an exceptional customer experience that works for a diverse set of people. From generational differences to connecting with different gender groups, different racial and ethnic groups and even core values, Kelly shows franchise systems how to connect in a meaningful way by targeting their message to numerous niche groups.
Love Kelly as much as we do? Let’s talk about booking her for your next event!
