Kelly McDonald – People Who Are NOT Like You

“It’s getting harder and harder to connect with others.
There are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don’t want. So in order to connect with someone, you must learn to tap into relevant beliefs, values and habits—and the experiences that define them.
This can be difficult when someone is different from you.”

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Kelly delivers her research-based knowledge, insight and tactics in an “edge of your seat” manner—because it’s obvious that’s she’s delivering information that solves problems. Her information jump starts business growth now while preparing franchisees for the future.

As a well-known, sought after expert on changing demographics in the US, Kelly says…

Changing demographics is business evolution.

Local business owners, she feels, are duty bound to keep a pulse on what is going on locally in order to serve their communities. How critical for the franchise system as a whole and franchisees individually to understand and address this. Thriving in the near future (or even now) depends on it.

All of Kelly’s keynotes are customized industry-wise and based on your event learning objectives. One of her most popular keynotes, based on her best-selling book, is “How to Market & Sell to People Who Are Not Like You”. During this keynote, expect attendees to:

  • kelly_mcdonald-headshotLearn about the hottest new market segments and how they’re shaping culture.
  • Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages.
  • Learn which group represents the largest opportunity for your business right now and which group will be your greatest opportunity tomorrow.
  • Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively.

If you’d like to know more about Kelly and how her message could provide better customer relationships, let me know. Her fees start at $15,000 and she travels from Denver.

More soon…


P.S. Kelly loves to talk about marketing to the modern woman—they spend more than $5 trillion on consumer goods and services each year. But here’s the thing, they don’t want a transaction, they want a relationship.

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