Scott Greenberg: Cause Marketing: Do Good, Do Well

Dear friend, exceptional human being, fantastic keynote speaker and cancer survivor, Scott Greenberg, sat down with me last week, just ahead of Cancer Survivor Week. We talked about many things, one of which I thought our franchise friends may be interested in…why cause marketing is particularly critical for your franchisees in today’s environment AND some ideas for how to encourage them (whether they are naturally inclined to do so or not) to incorporate it into their local marketing efforts.

More soon…


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