Doug Dvorak, CSP – a Hall of Fame motivational speaker, Master Certified Sales Coach, and one of the most in-demand franchise-focused keynote speakers in the world today. Doug brings over two decades of experience inspiring franchise leaders, owners, and frontline teams to reach new heights in **sales performance**, **customer service excellence**, and **motivational leadership**.
As the Founder and Managing Principal of The Sales Coaching Institute, Doug has worked with some of the world’s most recognized franchise brands, empowering them to turn average teams into elite performers. His engaging, humorous, and content-rich presentations are tailored specifically for the franchise model—addressing the unique challenges and opportunities that franchisors and franchisees face every day.
Doug’s message is simple but powerful: success in franchising starts with **focused execution**, **inspired leadership**, and **unmatched service**. With a deep understanding of brand consistency, operational excellence, and sales systems, Doug delivers high-impact strategies that drive measurable results across your entire network.
Doug is a Certified Speaking Professional (CSP), the highest earned designation from the National Speakers Association, and a member of the Motivational Speakers Hall of Fame. He has delivered over 2,000 presentations in 100+ countries, helping franchise organizations embrace a performance-driven culture that scales.
Doug Dvorak – Sales, Customer Service & Motivational Leadership Expert
Doug Dvorak is a globally recognized speaker, author, and thought leader specializing in sales performance, customer service excellence, and motivational leadership. As a Certified Speaking Professional (CSP) and a member of the Motivational Speakers Hall of Fame, Doug has empowered over one million people across six continents through his dynamic keynotes and training programs.
Doug is the Founder and Managing Principal of The Sales Coaching Institute, where he has helped Fortune 1000 companies, franchise systems, and small businesses alike improve sales strategies, elevate customer experiences, and cultivate high-performance teams. His client list includes Marriott, Cisco, Subway, Choice Hotels, and the U.S. Department of the Interior.
Blending real-world business acumen with humor and powerful storytelling, Doug’s presentations are known for being engaging, practical, and results driven. Whether he’s inspiring a sales force to exceed quotas, teaching customer-facing teams how to deliver unforgettable service, or guiding leaders to motivate with purpose, Doug tailors every message to his audience’s goals and challenges.
With a background that includes a B.A. in Business Administration and an MBA in Marketing Management, Doug’s insights are backed by research, experience, and a passion for helping others succeed. He is also the author of numerous books on sales effectiveness, customer loyalty, and workplace motivation.
Doug’s mission is clear: To energize individuals and organizations to achieve sustainable success through clarity, creativity, and commitment. When you book Doug Dvorak, you don’t just get a speaker, you get a catalyst for growth.
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Franchising is about more than brand replication—it’s about building a culture of consistency, accountability, and relentless motivation across every franchise location.
In the franchise world, growth depends on more than just brand awareness—it demands sales precision, replicable strategy, and franchisee buy-in at every level. Doug brings his Master-Certified approach to help franchisors supercharge their sales systems and empower franchisees to sell smarter, faster, and more consistently.
In the franchise world, customer experience is not just a moment, it’s a movement. Consistency in service across every location is what builds trust, brand equity, and loyalty. In this high-impact, energizing training experience, Doug equips franchisors with actionable strategies to embed world-class guest experience into the DNA of every franchise unit.
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