SIRI LINDLEY: THE FRANCHISE CHAMPION
World champion triathlete and cancer survivor
Siri Lindley transforms franchisees with proven strategies that balance system consistency with individual ownership pride. When franchisees struggle, Siri’s “ChampionMind” methodology rebuilds belief from the inside out.
Drawing from coaching athletes to 11 world championships, she delivers actionable frameworks that address the unique franchise challenge—maintaining brand standards while fostering entrepreneurial spirit.
Franchisees report measurable results: increased unit-level economics, stronger engagement, reduced turnover, and more consistent customer experiences.
Having beaten 10% survival odds, Siri understands thriving when odds seem impossible—just like franchisees competing against larger corporations daily.
Bring Siri to your conference and watch owner engagement soar as they implement her strategies for turning isolated entrepreneurs into a unified championship team.
Siri Lindley is a two-time world champion and four-time Hall of Fame triathlete, a bestselling author, CEO of two non-profits, a top 10 global speaker, and a popular speaker and facilitator for Tony Robbins. Siri inspires and empowers audiences with her proven ChampionMind strategies to overcome fear, conquer self-doubt, and achieve peak performance, leaving a lasting impact on everyone she touches.
In late 2019, Sirifaced her toughest battle when she was diagnosed with acute myeloid leukemia. Given less than a 10% chance of survival, she defied the odds. Since May 2020, she has been cancer-free, thanks to two groundbreaking clinical trials, her incredible doctors, her family, her horses and her unbreakable spirit and will to live.
Her journey comes to life in TRIMe: The Siri Lindley Story, a powerful new documentary that chronicles her fierce battle for survival and the unstoppable spirit that led her to triumph in sport and life.
Her unwavering commitment extends beyond her personal journey, having coached athletes to an astounding 4 Ironman World Championships, two Olympic medals and 11 world championship crowns. She is regarded as a legend in triathlon and is ranked by Triathlete Magazine as one of the top coaches in the world.
She and her wife, Rebekah Keat, run two non-profits: Believe Ranch and Rescue dedicated to rescuinghorses froms laughter, a mission that hassaved the lives of an incredible 326 horses to date. Meanwhile, Horses in Our Hands spearheads efforts to ban horse slaughter through active lobbying. They have reached 91million homes with their national educational campaign, raising public awareness about this brutal practice.
Siri is a graduate and member of the Brown University Hall of Fame and was the first athlete in Brown History to letter in 3 varsity sports in a year. She is also in the World Triathlon Hall of Fame, USA Triathlon Hall of Fame and Boulder, Colorado’s Hall of Fame.
Siri and Bek reside in Santa Ynez, California at Believe Ranch and Rescue with 28 rescue horses and care for at least 10 at a time at their satellite rescues in Colorado.
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In this session, franchisees will walk away with actionable strategies to maintain brand consistency while developing their unique competitive edge. Siri’s ChampionMind methodology provides a framework for balancing franchisor requirements with entrepreneurial innovation, resulting in stronger unit economics and more engaged teams.
In this high-impact program, franchisees will learn the exact belief-building system Siri used to beat 10% survival odds and coach athletes to world championships. Franchise owners will leave with practical tools to overcome market challenges, differentiate from competitors, and build resilient teams that perform consistently even during difficult periods.
In this session, franchisees will discover how to transform from independent operators to influential system leaders who drive innovation across the entire brand. Siri shares her proven strategy for building collaborative advantage while maintaining the entrepreneurial spirit that makes each location special to its community.
In this program, franchisees will master the three critical elements of delivering exceptional customer experiences that build brand loyalty beyond price and convenience.
Franchise owners will leave with implementation-ready tactics to train staff, measure results, and create raving fans who choose your location over the competition.
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