Colette Carlson

Your Connection Catalyst

Colette knows the most successful franchise businesses grow from and are sustained by mutually-beneficial relationships.  And success is in direct correlation to the ability to connect with others. Customers buy from people they like, know, and trust. Employees want to work for people they respect.  Whether you are a franchisor, franchise owner or a franchise employee, the ability to connect on both a personal and professional level isn’t just a nice skill to have; it will become your greatest asset and your biggest competitive advantage. 

With a Master’s Degree in Human Behavior, as well as speaking and training for over 20 years on leadership, customer service, sales, employee engagement, communication and stress, Colette Carlson knows the difference between trendy topics and timeless truths. Her seminars are so personalized, franchise owners and teams often assume Colette is one of them.  She has an outstanding ability to connect through engaging content, laugh-out-loud humor, and extensive customization. 

Here’s the truth: There are numerous speakers who can deliver a message to an audience. Not every speaker, however, has the connection skills and experience to transfer their message to each audience in a way that evokes change and produces results. Colette Carlson delivers practical advice and teaches new communication skills that build connections and inspires action.

Click here for sample client list

Speaker Bio

Colette Carlson is a human behavior expert and keynote speaker who inspires individuals to connect and communicate in real and relevant ways. 

With a Master’s Degree in Human Behavior, a fascination with communication trends, and extensive experience in the personal development industry for over 20 years, Colette knows the difference between trendy topics and timeless truths when it comes to successful business practices. 

She is the founder of Speak Your Truth, Inc., a personal development company that promotes truthful communication in work and in life. 

Her articles have been featured in Success, Business Management Daily, and Working Mother magazines. 

Colette is a Certified Speaking Professional (CSP), a designation held by fewer than 10% of the members belonging to the International Federation for Professional Speakers. 

Through her highly-engaging and laugh-out-loud funny seminars, Colette teaches organizations how mindful communication creates connection. Every seminar is customized and personalized, and audience members learn how to form and sustain relationships that drive productivity, engagement, and collaboration. 

Her clients include Great Clips, Cruise One, Inc., Microsoft, Procter & Gamble, the United States Government, and numerous others. 

Colette grew up in Chicago and now lives in San Diego, but she still prefers pizza over tofu.

Book Colette Now!

Travels From: San Diego, CA

  Fee Range: $12,500-$17,500

“You absolutely did an outstanding job connecting and engaging with our 800 attendees. Your research ahead of time was invaluable in providing solid examples of what the team goes through on a daily basis in their jobs and in the industry. I am still hearing positive comments from the network on how great your engaging presentation!”
Drew Daly, VP of Sales Performance
CruiseOne & Cruises Inc

Program Information

Successful leaders understand the nuances in communication that make a big difference when inspiring action and cooperation. Leaders know the power of their words and understand that words alone do not generate trust, allegiance, and loyalty. Connection is the glue that keeps relationships, projects, and organizations together.  A leader must be authentic and exhibit the behaviors conveyed in their message to maintain respect for their authority.  

Advance your communication style, increase your credibility, earn respect, and gain support by learning how to: 

  • Communicate with candor and clarity to guide your team to achieve remarkable results 
  • Develop phrases that dissolve conflict and inspire cooperation 
  • Engage, persuade, and influence others through strategic storytelling 
  • Exhibit integrity and build trust when you walk your talk (especially under pressure!) 
  • Become a human highlighter who champions the accomplishments and strengths of every individual on your team

The common denominators of the most successful people are the ability to effectively communicate and connect, regardless of the situation or audience. In a competitive world filled with a global workforce, numerous communication channels and daily digital distractions, getting your message heard has never been more challenging. 

Clear, concise communication is no longer enough to get results:  connection must be part of the equation. Productivity decreases, collaboration stalls, accountability suffers and conflict and stress escalate when even the simplest of miscommunication occurs. Without connection, these outcomes are only heightened. 

Connect and communicate on a deeper level to form crucial relationships that drive productivity, engagement, and collaboration by learning how to: 

  • Awaken your personal awareness to foster healthy communication  
  • Align your thoughts, words and actions to build trust and increase influence 
  • Overcome conflict,(say what needs to be said), while maintaining a respectful, human connection 
  • Become a human highlighter who champions the accomplishments and strengths of every individual on your team 
  • Increase rapport and leave a positive, lasting impression with everyone.

The truth is whether you are in leadership, sales, or the front line you are expected to produce more in less time with fewer resources, while staying positive and engaged with colleagues, customers, and clients. The reality is we are stressed out, tightly wound, and exhausted trying to meet and exceed expectations. We have the best intentions that seem to go out the window before lunch as we are constantly changing schedules, demands and priorities. Enough already! Create the focus, energy, and mindset necessary to make healthy choices and stay connected to those who count. It’s no longer about time management, it’s about YOU management. Get ready to laugh-out-loud and walk away ready to make positive, long-lasting change the next day.  

 Learn how to: 

  • Differentiate between Time Management and YOU Management 
  • Know when to let go or take control 
  • Eliminate unrealistic expectations and energy zappers 
  • Beat the stress and temptation of everyday life in healthy ways 
  • Build a positive mindset to increase mental toughness

In order to make a sale and earn a customer, you must first make a connection.  Wider and deeper relationships lead to increased sales, repeat customers, and powerful referrals. 

As a former national sales trainer who cut her teeth in straight commission sales, Colette will show you how to up your personal connection quotient to maximize relationships, revenue, and results. Engage, persuade, and influence others, while still promoting you and your services honestly, assertively, and authentically by learning how to: 

  • Recognize that connection begins within 
  • Focus on opening the dialogue, rather than closing the sale 
  • Create a Sincere Selling Mindset 
  • Align your thoughts, words, and actions to build trust and confidence 
  • Become an ASK Master to capitalize on your connections

Want to be recognized, respected and rewarded in your career?  Want to grow your leadership effectiveness?  Now is the time to take an honest look, assess and advance your leadership skills.  Join Colette as she delivers the latest research and strategies specific to women in leadership.  You will gain the self-awareness and success skills necessary to become an authentic, credible and confident leader — and laugh out loud along the way.   Deliver positive results for your company or organization by learning how to:

  • Cultivate connections that count: identify, access and develop strategic relationships 
  • Employ the art of self-promotion to express your success in a manner that gains supporters and censors critics 
  • Build a persuasive case to back up your ASK for maximum impact

Speaker Resources

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Sample Client List

  • Aflac 
  • Auto Owners Insurance 
  • AbbVie 
  • Boeing 
  • Corning, Inc. 
  • Costco 
  • Cruise One, Inc. 
  • Davidson Hotels 
  • Eufora International 
  • Farmers Insurance 
  • Kimberly-Clark 
  • Genentech 
  • Great Clips 
  • Maritz Travel Company 
  • Marvin Windows 
  • Microsoft 
  • New York Life 
  • Onyx Pharmaceuticals 
  • PepsiCo 
  • Proctor & Gamble 
  • Provide Commerce 
  • Remax 
  • Shell 
  • S.P. Richards 
  • Texas Roadhouse 
  • Uline