Greg Nathan's Franchise Relations Tip #8
The Power of Hope in Franchising If you are a franchisor wanting to grow your network, pay attention to this tip. Our team of psychologists at the Franchise Relationships Institute has been collecting data on franchisee satisfaction for 15 years. And we have now crunched the numbers on over 6000 franchisees to see what best […]
Greg Nathan's Franchise Relations Tip #7
The Most Important Word In Franchising A woman posed a simple question to her husband. “Do you love me?” “Yes I love you” he said. She wasn't convinced. “But do you really love me?” “Yes of course I really love you”. “Would you die for me?” He thought for a moment. “Mine is an undying […]
Greg Nathan's Franchise Relations Tip #6
Are Your Field Managers Wearing the Right Hats? In 1993, I wrote a book called Managing the Franchisor/Franchisee Relationship. It had an important section on what I called the eight hats of the Field Manager. This is a complex and challenging role requiring the ability be an ambassador, business consultant, operations expert, marketer, coach, trainer, […]
Greg Nathan's Franchise Relations Tip #5
Are your Field Consultants Cops or Coaches? Imagine getting a speeding fine and feeling grateful. It happened to me. I was 18 years old cruising down the highway enjoying Jimi Hendrix's wailing guitar at full blast. But my steering wheel drumming stopped abruptly as I glanced over to see a cop driving alongside beckoning me […]
Greg Nathan's Franchise Relations Tip #4
How To Get Your Ex Back Psychological Tricks h2>Why It Pays to Not be a Know-It-All Read the following sentence and count the letter Fs you see. FRANCHISE FAILURE IS THE RE- SULT OF YEARS OF UNSCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS. Chances are you saw three or maybe four. There […]
Greg Nathan's Franchise Relations Tip #3
Why Can Franchise Families Be Dangerous? Here's a familiar scene. A franchisor CEO is talking to franchisees about the company's goals, vision and brand. The discussion includes a heartfelt reference to them being an important part of a “franchise family”. While the sentiment is noble, the family reference can be counter-productive and even backfire. Here's […]
Greg Nathan's Franchise Relations Tip #2
Why franchisees say yes but mean no Here’s a riddle for you. Three frogs are sitting on a log. One decides to jump. How many are left? The answer is three. Deciding to jump is different from actually doing it. If you are a franchisor you will have launched changes to your concept from time […]
Greg Nathan's Franchise Relations Tip #1
Why franchisees don’t listen to good advice The saying, “They don’t care how much you know until they know how much you care” may be a cliché. However when it comes to franchise relations there is scientific evidence to back it up. If you are a franchisor, you have probably been frustrated that franchisees don’t […]
Greg Nathan’s Franchise Relations Tip #1
Why franchisees don’t listen to good advice The saying, “They don’t care how much you know until they know how much you care” may be a cliché. However, when it comes to franchise relations there is scientific evidence to back it up. If you are a franchisor, you have probably been frustrated that franchisees don’t […]
