Greg Nathan's Franchise Relations Tip #6
Are Your Field Managers Wearing the Right Hats? In 1993, I wrote a book called Managing the Franchisor/Franchisee Relationship. It had an important section on what I called the eight hats of the Field Manager. This is a complex and challenging role requiring the ability be an ambassador, business consultant, operations expert, marketer, coach, trainer, […]
Greg Nathan's Franchise Relations Tip #5
Are your Field Consultants Cops or Coaches? Imagine getting a speeding fine and feeling grateful. It happened to me. I was 18 years old cruising down the highway enjoying Jimi Hendrix's wailing guitar at full blast. But my steering wheel drumming stopped abruptly as I glanced over to see a cop driving alongside beckoning me […]
Greg Nathan's Franchise Relations Tip #4
How To Get Your Ex Back Psychological Tricks h2>Why It Pays to Not be a Know-It-All Read the following sentence and count the letter Fs you see. FRANCHISE FAILURE IS THE RE- SULT OF YEARS OF UNSCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS. Chances are you saw three or maybe four. There […]
Greg Nathan's Franchise Relations Tip #3
Why Can Franchise Families Be Dangerous? Here's a familiar scene. A franchisor CEO is talking to franchisees about the company's goals, vision and brand. The discussion includes a heartfelt reference to them being an important part of a “franchise family”. While the sentiment is noble, the family reference can be counter-productive and even backfire. Here's […]
Greg Nathan's Franchise Relations Tip #2
Why franchisees say yes but mean no Here’s a riddle for you. Three frogs are sitting on a log. One decides to jump. How many are left? The answer is three. Deciding to jump is different from actually doing it. If you are a franchisor you will have launched changes to your concept from time […]
Greg Nathan's Franchise Relations Tip #1
Why franchisees don’t listen to good advice The saying, “They don’t care how much you know until they know how much you care” may be a cliché. However when it comes to franchise relations there is scientific evidence to back it up. If you are a franchisor, you have probably been frustrated that franchisees don’t […]
