Kelly McDonald

This session shows franchisees how to navigate a work environment with customers and teams who may be different and how to build trust and solve problems to move the business forward. The result is business growth, higher profits, greater employee retention and engagement, and best in class customer satisfaction and loyalty.

Franchisees already have a proven, successful business model. The icing on the cake is adopting a “growth mindset”. A growth mindset doesn’t mean you already have all the answers. It means that your curiosity, dedication, effort, and abilities can be harnessed to cultivate and create even greater abilities and strengths. The growth mindset is an established, studied and PROVEN approach that yields both business and personal growth and achievement.

A growth mindset does for the mind what exercise does for the body. Like an athlete who trains to become even stronger and more talented, a mindset of growth changes the possibility of achievement into the PROBABILITY of achievement. The beauty of the growth mindset is that it can be cultivated and created. It is available to all!

Everyone wants to be part of exciting, innovative growth – it’s exhilarating and empowering. A culture of shared growth creates extraordinary talent and passionate teams that are capable of achieving anything.

If you could grow your franchise simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who are “not like you”. You know how to sell. You know how to communicate effectively with your customers. But how do you form a connection with different markets and customer groups that are completely different from one another? When working with new and different customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. You need tactics that are crafted specifically for different groups of people and their preferences. People spend money on what they value. Show different customers and prospects how you fit into what they value, and they’ll show you the money. Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, no -cost and proven tactics that don’t cost a dime or take months to get off the ground.

As a franchisee, you know that your people are EVERYTHING – they cement the value of your franchise with every interaction. You work hard to find, hire and keep the best of the best, but the wolf is always at the door. In this session, you’ll learn the latest and most effective recruiting tactics, what to promote and what NOT to say in your marketing messages, and the most powerful retention tool out there (and it’s free!) Learn what employees want now – and what they don’t – and you’ll have the edge over all your competitors in the ongoing fight for the best talent.

Deliver a better experience, for every kind of “customer”.

In today’s business climate, franchisees must differentiate themselves with the experience that customers have, in addition to the products and services offered. It’s not just about what you sell, but HOW.

The way to stand apart from your competition, retain your existing customers and grow your business with new customers is about offering an experience like no other.
This engaging and high content session will cover eight ways to leverage macro trends that show your customers and prospects that you see them and “get them”. These tactics not only raise the bar in business and keep customers coming back, but also foster higher employee engagement and retention.

A “one-size fits all” approach to the customer experience is no longer viable. In this session, you’ll learn specific, no-cost tactics that you can apply right away that will grow your business and cement customer loyalty.