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Choose The Right Franchise Speaker

TJ Schier

Franchise Employee & Customer Service Tactician

TJ Schier – Has Walked Many Miles in ALL Your Shoes

TJ Schier has spent the last 20 years not only speaking and consulting with many leading franchised brands across all industries…he has been a multi-unit franchise for over a dozen years!

TJ has figured out how to solve the problems franchisors and franchisees struggle with everyday:

  • Labor – how can we find the right people, train them to perform at high levels and get them to stick around? TJ knows…and will tell you!
  • Systems – how can we get our franchisees to take ownership in their business and its outcomes? TJ knows…and will tell you!
  • Service – how can we provide ‘extraordinary’ service levels to dominate the competition? TJ knows…and will tell you!

Every group has a different set of needs. TJ’s focus is to highly customize his sessions after understanding what your pain points are and providing solutions how to fix them. Your attendees will receive unbelievable value by leaving with effective, practical, inexpensive tools and tactics to build sales, profitability, people…and your brand!

TJ Schier on Getting Your Team to Sell an EXPERIENCE!

Travels From:

Dallas/Ft. Worth, TX

Fee Range:

Starts at $10,000

Favorite Food:

Boneless Wings

TJ Schier's Bio

TJ Schier is the President and Founder of SMART Restaurant Group and Incentivize Solutions.  Incentivize Solutions provides custom training materials and guest service programs to help companies become more effective.

TJ has developed operational training materials from ‘flash cards to flash animation’ for Coca-Cola, Kraft, Evian, as well as dozens of leading restaurant and hotel chains, including Pal’s Sudden Service, the first restaurant chain ever to win the Malcolm Baldrige National Quality Award.

In 2007, TJ founded SMART Restaurant Group, a franchisee of Which Wich Superior Sandwiches with a track record of high sales, employee retention, and guest service scores. He speaks on key business principles to help franchisees and operators grow their business in any service industry.

He utilizes cutting-edge hiring, guest survey and training methods in his company in his quest to build ‘SMART’ restaurants and prove out the theories he speaks about to his clients and their managers, franchisees, and operators. SMART Restaurant Group won the 2010 QSR Magazine Applied Technology Award, was the Which Wich 2010 Franchisee of the Year and were a finalist for the National Restaurant Association’s Operator Innovations Award in 2012.

He has written numerous books including his 2012 release “S.M.A.R.T. Restaurant Guide to Effective Food Service Operations”, “S.M.A.R.T. Guide to Effective Recruiting” and ‘Send Flowers to the Living! Rewards, Contests, and Incentives to Build Employee Loyalty” along with over 100 articles on guest service and motivating today’s generation. He is a past contributing editor for QSR Magazine, past president of the Council of Hotel & Restaurant Trainers (CHART) and former long-time member of the NRA Ed Foundation HR Advisory Council.

He has a BBA and MBA from the University of Texas, speaks dozens of times per year at manager and franchise conferences and resides in Dallas/Ft Worth with his family.

Headshot of TJ Schier, Food Service Expert

Partial Client List:

  • Burger King Franchise Assn
  • Columbia University
  • Dartmouth University
  • Del Taco
  • Gianni’s Group Restaurants & Hotels
  • Gold’s Gym
  • Interstate Batteries
  • Orangetheory Fitness
  • Pirtek USA
  • Skyhawks Sports Academy
  • Our New Year kick-off was a huge success thanks to TJ Schier and his targeted presentations.  Our attendees loved both of TJ’s sessions and the leadership team was really impressed with the time he took to make sure that both sessions were targeted to deliver our specific learning objectives. He researched who we are and what we do so that the content truly connected with our group.  On site, TJ could not have been easier to work with.  He was incredibly available and very low maintenance.  We will definitely be using TJ again in the future!

    Andrew Watling Virginia Tech University
  • TJ was not from the fitness industry but his message was relevant and his delivery was captivating and engaging. The amount of easy and practical things I could do in my gym with or for my employees was amazing! TJ’s ideas were so simple and easy to do that I have already done or started 4 of them.  I would highly recommend TJ Schier to anyone that is looking for a consultant or speaker for a franchise business event.

    Dave Kenyon Gold's Gym
  • TJ spoke at our National Leadership Conference this year. His ability to connect with our franchise owners on adapting to the pace of accelerated change was a highlight of the event for many. Additionally, his presentation to our GMs on employee culture and retention was chock full of simple and easy to implement real-world ideas.  TJ's working knowledge as a franchise owner makes him incredibly unique and highly impactful as a speaker to drive home critical messages.

    Chad Gretzema Del Taco

TJ Schier's Keynotes

The 7 Essential Systems for Franchisee Success

Ever wonder how some franchisees seem to easily replicate operational success location after location? Great franchisees leverage the power of their brand and accelerate success by utilizing effective systems to achieve consistent results to build their business. Launch the power of these effective systems you MUST have in place to succeed:

  • Recruiting & attracting the RIGHT talent
  • Creating an M.B.A. (Mutually Beneficial for All) Culture
  • Training…until they can’t get it wrong
  • Operational systems to accelerate performance
  • Sales & Profit ‘Radar’ to maximize the top- and bottom-line
  • Owning the local community
  • Incentivizing & Rewarding Performers
Igniting a Team of Top Performers: Hire, Train, Reward, RETAIN!

Why do some businesses seem to have outstanding employees while others struggle? This session will focus on what you can do to attract, train and retain a team of highly qualified team members. Key insights will include how to create a “magnetic” recruiting strategy to attract the right applicants, where to find them and how to maximize the effectiveness of training, incentives, and communication to build a high-performing team that ignites your business.

Moving Service From Extra Ordinary to 'Extraordinary'

Guests today want ‘serve-us’, not ‘service’. The payoff? Highly satisfied guests who become an unstoppable marketing force. You will leave with numerous strategies to drive sales and guest loyalty by:

  • Creating hospitality at every guest ‘sizzle’ point
  • Hidden systems to ensure consistency across the brand
  • The success formula
  • Situational Selling Skills
  • Motivating the team to deliver every shift, every guest.
  • Your members will be leaving saying, ‘Now That’s Service!’

Additional Resources

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