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Choose The Right Franchise Speaker

TJ Schier

Franchise Employee & Customer Service Tactician

TJ Schier is a highly successful multi-unit franchisee who has the experience of an actual operator involved in the daily running of a business AND he leads the pack on innovation and key business drivers!

As a dynamic professional speaker and tactical consultant, TJ uses his franchises as a ‘social lab’ to test theories and practices. Effective strategies and tactics gleaned from his own business are the basis for his programs. He freely and compellingly shares his data and results to drive key points home with franchise owners and managers alike, so they leave with a toolbox full of effective tips and tactics to build their business.

TJ Schier on Getting Your Team to Sell an EXPERIENCE!

Travels From:

Dallas/Ft. Worth, TX

Fee Range:

Starts at $10,000

Favorite Food:

Boneless Wings

TJ Schier's Bio

TJ Schier is the President and Founder of SMART Restaurant Group and Incentivize Solutions.  Incentivize Solutions provides custom training materials and guest service programs to help companies become more effective.

TJ has developed operational training materials from ‘flash cards to flash animation’ for Coca-Cola, Kraft, Evian, as well as dozens of leading restaurant and hotel chains, including Pal’s Sudden Service, the first restaurant chain ever to win the Malcolm Baldrige National Quality Award.

In 2007, TJ founded SMART Restaurant Group – now operating over a dozen Which Wich Superior Sandwiches with a track record of high sales, employee retention, and guest service scores. He speaks on key business principles to help franchisees and operators grow their business in any service industry.

He utilizes cutting-edge hiring, guest survey and training methods in his company in his quest to build ‘SMART’ restaurants and prove out the theories he speaks about to his clients and their managers, franchisees, and operators. SMART Restaurant Group won the 2010 QSR Magazine Applied Technology Award, was the Which Wich 2010 Franchisee of the Year and were a finalist for the National Restaurant Association’s Operator Innovations Award in 2012.

He has written numerous books including his 2012 release “S.M.A.R.T. Restaurant Guide to Effective Food Service Operations”, “S.M.A.R.T. Guide to Effective Recruiting” and ‘Send Flowers to the Living! Rewards, Contests, and Incentives to Build Employee Loyalty” along with over 100 articles on guest service and motivating today’s generation. He is a past contributing editor for QSR Magazine, past president of the Council of Hotel & Restaurant Trainers (CHART) and former long-time member of the NRA Ed Foundation HR Advisory Council.

He has a BBA and MBA from the University of Texas, speaks dozens of times per year at manager and franchise conferences and resides in Dallas/Ft Worth with his family.

Headshot of TJ Schier, Food Service Expert

Partial Client List:

  • 1-800-Flowers
  • Auntie Anne’s
  • Baskin Robbins
  • Coca-Cola
  • Hardee’s
  • Interstate Batteries
  • Lone Star Steakhouse
  • McAlister’s Deli
  • Pizza Expo
  • Sodexo Campus Services
  • Subway
  • Texas Land & Cattle
  • The Palm Restaurants
  • Wing Zone
  • Our New Year kick-off was a huge success thanks to TJ Schier and his targeted presentations. Our attendees loved both of TJ’s sessions and the leadership team was really impressed with the time he took to make sure that both sessions were targeted to deliver our specific learning objectives. He researched who we are and what we do so that the content truly connected with our group. On-site, TJ could not have been easier to work with. He was incredibly available and very low maintenance. We will definitely be using TJ again in the future!

    Andrew Watling, Training & Project Manager Virginia Tech
  • I cannot tell you how thankful I am and how awesome the seminars were. You are a natural and perceived well by everyone. All night, I had different employees telling me it was one of or the best seminar they had been to. The way you engage with everyone and the different unexpected teaching moments really had everyone’s attention. You are a rock star! Thank You.

    Joey Zapoli, Vice President of Hospitality Strategy Levy Restaurants
  • TJ did a great job at our annual Renzi Food Show! He got great marks from our survey and our attendees loved him. His content was relevant and actionable and clients continue to be engaged with his message. I appreciate that TJ was so down to earth and spent time connecting with our clients.

    Joanne Wise, Marketing & Community Relations Manager Renzi Foodservice
  • TJ delivered an outstanding Train-The-Trainer Workshop and served as one of our key facilitators during The Melting Pot Restaurant's Annual Training Champion Conference. His delivery-style is dynamic, energetic, and packed full of current and useful content. Our trainers walked away with more passion and a solid plan to implement back at the restaurants. His message was inspiring and useful for our franchisees and their key trainer designates. I would definitely recommend TJ for any industry looking to improve service, training, or any systems to improve overall business results.

    Kelvin Johnson, Director of Training & Education The Melting Pot
  • TJ has been both a speaker at our franchise meetings and a consultant on various training projects. Having started in operations, he is able to easily connect with our franchisees and managers. His guest service ideas are effective, easy to implement and fun.

    Lisa Schweickert, VP of Training Golden Corral
  • Zaxby's Franchising hired TJ as a keynote and workshop presenter for our licensee conference. He did a wonderful job. The licensees loved his presentations for both the content and presentation style. One licensee wrote, 'He was worth the entire trip.' Many were eager to use TJ's ideas to improve their businesses. I would highly recommend TJ. In addition to being very a very dynamic speaker, he is both competent and knowledgeable about our industry. Thanks, TJ!

    Richard Fletcher, VP of Talent Management Zaxby's
  • The message was timely and 'right on' with the way he modified his message for our rebellious group. In fact, he was so well-received that he was asked to return just two days later to deliver the same message to our Franchisees in a different conference.

    Jim Knight, Senior Director of Training & Development Hard Rock Café
  • TJ is a strong business partner and has developed a great company and reputation around leveraging innovative technologies to drive performance through people. I have enjoyed working with and learning from him through various industry organizations and groups. TJ has contributed to tangible business improvements not only in his client's companies but in his own restaurants and businesses as well.

    Kat Cole, President Cinnabon
  • TJ was great! His content was extremely valuable and thought-provoking. He gave us an inspiring message and many well-received actionable takeaways. He was extremely well prepared and gave our group a memorable and meaningful presentation. What really stood out was TJ’s ability to hone in and focus on individual questions yet make it relevant to everyone in the room. I’d highly recommend TJ to any hospitality group looking for practical tools for their business owners!

    Jimmy Shewchuk, Manager of Hospitality Host Edmonton
  • What impressed me most was his ability and commitment to understanding our group and making sure he approached specific angles that addressed our audience. Based on the rave reviews, we have asked TJ to come back to our conference again, as our franchisees were asking for more from TJ. Finding a good speaker that resonates with your group and content can be very difficult - TJ hit a home run with us!

    Tammy Lucich, Senior Manager of National Promotions & Conference Coordinator Mellow Mushroom Pizza Bakers
  • Rare is the speaker who is not only motivational but also has instant credibility with the audience as a franchisee/operator. TJ’s session for our Interstate Battery retail outlets was full of practical, tactical, proven business-building ideas that our franchisees and managers could go back and implement immediately. The session was highly interactive, engaging and, most of all, highly effective that helped deliver double-digit year-on-year growth for our stores.

    Tammy Lucich, Senior Manager of National Promotions & Conference CoordinatorChris Reynolds , Distributor Operations Interstate Batteries
  • TJ spoke at our annual Franchise conference in June. Our franchise community and management teams enjoyed his honest, straightforward approach to addressing and providing solutions to the opportunities our industry faces with respect to today’s hourly workforce. I would highly recommend TJ to any group looking for a straightforward, knowledgeable speaker, who can provide realistic solutions to today’s staffing challenges. He was easy to work with, took time to get to know our brand, personalized the message for our group and made himself available for networking opportunities outside of his speaking commitment.

    Tammy Lucich, Senior Manager of National Promotions & Conference CoordinatorChris Reynolds , Distributor OperationsSusan Milkowski, VP Learning & Development Buffalo Wings & Rings

TJ Schier's Keynotes

The 7 Essential Systems for Franchisee Success

Ever wonder how some franchisees seem to easily replicate operational success location after location? Great franchisees leverage the power of their brand and accelerate success by utilizing effective systems to achieve consistent results to build their business. Launch the power of these effective systems you MUST have in place to succeed:

  • Recruiting & attracting the RIGHT talent
  • Creating an M.B.A. (Mutually Beneficial for All) Culture
  • Training…until they can’t get it wrong
  • Operational systems to accelerate performance
  • Sales & Profit ‘Radar’ to maximize the top- and bottom-line
  • Owning the local community
  • Incentivizing & Rewarding Performers
Igniting a Team of Top Performers: Hire, Train, Reward, RETAIN!

Why do some businesses seem to have outstanding employees while others struggle? This session will focus on what you can do to attract, train and retain a team of highly qualified team members. Key insights will include how to create a “magnetic” recruiting strategy to attract the right applicants, where to find them and how to maximize the effectiveness of training, incentives, and communication to build a high-performing team that ignites your business.

Moving Service From Extra Ordinary to 'Extraordinary'

Guests today want ‘serve-us’, not ‘service’. The payoff? Highly satisfied guests who become an unstoppable marketing force. You will leave with numerous strategies to drive sales and guest loyalty by:

  • Creating hospitality at every guest ‘sizzle’ point
  • Hidden systems to ensure consistency across the brand
  • The success formula
  • Situational Selling Skills
  • Motivating the team to deliver every shift, every guest.
  • Your members will be leaving saying, ‘Now That’s Service!’

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