Kelly McDonald: People NOT Like You
Named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine, Kelly McDonald has a NEW, best-selling book titled, “How to Work With & Lead People Not Like You”. We’re asked frequently about speakers who can help franchise teams address the topic of millennials—how to engage, retain and create highly productive teams which […]
The POWer of Video Email: Ford Saeks
Our dear friend, keynote speaker, and business growth innovator, Ford Saeks has a YouTube Channel with weekly episodes on all things to grow (or “Fordify”) your business. Yep, it’s called, Fordify and it’s a perfect fit for local franchisees. His short (5 minute), easily explained, easily implemented tips provide fresh ideas to up business growth. […]
Ford Saeks: Social Trust & How to Build it!
We recently saw a video from one of our most requested franchise keynote speakers, Ford Saeks, on video testimonials. It’s super tactical—the how-to, the when to and the how do I best utilize them. We thought we’d pass it along—feel free to send it along to any interested franchisees. Here are a few highlights from […]
Let’s Talk About Values
Have you ever… interacted with a franchise organization regularly (other than your own), and tried to guess what their core values are? Unintentionally, we definitely have! At IFA a couple months back, Debbie and I had the pleasure of meeting or reconnecting with so many wonderful people. In some cases, we met multiple team members […]
Ford Saeks: ‘Sales Prevention Department?’…Yikes!
Business growth innovator and keynote, breakout or full day workshop speaker/facilitator, Ford Saeks brings invaluable, ready-to-implement ideas, which will boost the sales of your franchisees. Ford is smart, savvy, AND down to earth. He inspires because he connects, not from the stage down (even though he’s on a stage 🙂 )…but from a “I have […]
Kelly McDonald – People Who Are NOT Like You
“It’s getting harder and harder to connect with others.There are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don’t want. So in order to connect with someone, you must learn to tap into relevant beliefs, […]
Gerry O’Brion: Your Brand Comes Alive on the Frontline!
Gerry O’Brion, founder of What Big Brands Know®, says… “A franchise’s branding comes from corporate, but your brand is built mostly when front line employees talk to your customers. The frontline is where your brand comes to life for the people that give you money…the ones that ultimately, grow your brand.” When Gerry is booked for an […]
Is A Third Party Event Management Firm Worth the Cost? (Hint: Not Always)
In conversations with our franchisor clients, we are we are frequently asked when might be the right time to engage a third party event management firm. One of our valued partners, Actio Marketing recently posted a great article about just this topic and we thought it well worth sharing. Actio’s extensive experience working with many franchise and […]
Greg Nathan Franchise Relations Tip #39: How to Achieve Excellence in Local Area Marketing
p>This week Greg discusses the importance of encouraging and supporting the local area marketing efforts of your franchisees. Note from Greg: For the benefit of our USA friends, the franchisee mentioned in this tip is from the Wendy”s ice cream network in Australia, not the Wendy”s hamburgers you may be more familiar with. And the […]
