Denise Lee Yohn

Brand Expert

Now more than ever, you need fresh ideas and actionable insights to give your organization an unfair advantage over the competition.  Brand-building expert and restaurant and retail consultant Denise Lee Yohn reveals the secrets to building a great brand that dominates the playing field. A sought-after expert and electrifying speaker, Denise shows franchisees and franchisors exactly what you need to hack through your business problems and skyrocket your chances for success.   If you’re serious about winning, don’t miss out on booking Denise to speak to your organization. 

Clients include:

  • Burger King
  • Dunkin’ Donuts
  • Jack In The Box

Click here for sample client list

Speaker Bio

Denise has been working with franchise organizations for over 25 years, including Jack In the Box, Burger King, Lexus, and Elevation Burger — and she has cracked the code on how to work the unique dynamics of franchisor/franchisee relationships to build a great brand.

Denise’s hard hitting, content-rich presentations have commanded the attention of audiences at international conferences, CEO peer groups, and corporate meetings. Thousands of people have been blown away by Denise’s authority, power, and passion. Denise has shown businesspeople around the world simple but powerful methods to achieve brand leadership. 

An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.  She is a popular source for FOX Business TV, The New York Times, BusinessWeek, and more, and has regularly contributed to QSR Magazine, the Harvard Business Review blog and Forbes.

Book Denise Now!

Travels From: San Francisco, CA

  Fee Range: $15,000 - $20,000

“Denise outlined a detailed roadmap for retailers for building their brands. In today’s intensively competitive retailing environment, the various concepts such as the brand platform and tools such as the brand touchpoint wheel that Denise covered in her presentation represent timely and important to retailers, big and small.”
Rajan Varadarajan, Professor of Marketing
Texas A&M University

Program Information

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status.

Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.

Brand expert Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. She’ll inspire the audience to engage with clients in new ways that cut out competitors and create long-term business success.

Your franchisees will learn:

– Why a new sales approach is needed now more than ever

– The seven actions all great salespeople take to win more valuable customer relationships

– How the best salespeople operate as brand evangelists to create long-term success

It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.

Brand expert Denise Lee Yohn shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace.

Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations.

Business advisor Denise Lee Yohn introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.

Learn how to become a force for positive change while enhancing your customer appeal and long-term competitiveness.

Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again.

Great brands start brand-building inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Brand expert Denise Lee Yohn will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision.

Learn how to lead your organization to brand greatness by starting inside.

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Speaker Resources

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Sample Client List

  • Burger King
  • CDK
  • Dunkin’ Donuts
  • Elevation Burger
  • Gilbarco Veeder Root
  • Jack In the Box
  • Jamba Juice
  • Lexus Southern Area
  • Yogurtland