About SPEAK!


Katrina Mitchell is a sales, marketing and business-development professional and the CEO and Chief Match Maker of SPEAK! (www.FranchiseSpeakers.com).

Katrina’s background in business-to-business sales and marketing began during her years in print magazine advertising sales, where she worked with ad agencies and advertising executives to craft compelling, client-centered solutions.  

From 2003-2007, Katrina was the owner of the Boulder, Colorado location of a global franchise, Bark Busters Home Dog Training, an award-winning, in-home, dog training approach. As a franchisee, Katrina learned first-hand the challenges and rewards of owning an effectively run franchise operation and the fundamental value of healthy franchisee/franchisor relationships and supportive system cultures.

SPEAK! was launched in 2008, when Katrina saw the need for a franchise industry speakers bureau that would help franchisors find the perfect speakers, trainers, facilitators, emcees and entertainers to authentically connect with their franchisees.

As franchise specialists, the SPEAK! team, works with clients in two ways:

  1. SPEAK! supplies hand-picked matches based on a franchisor’s content objectives as well as the culture of their system.
  2. Franchisors assign SPEAK! speakers who may be of interest to research, vet and manage.

In either scenario, there is no fee to the franchisor for SPEAK!’s services as the speakers pay a commission when placed. SPEAK! seamlessly becomes part of the convention planning team and takes all the stress and worry out of the myriad details involved in working with outside talent.  

At SPEAK!, our mission is to help franchisors create a fabulous experience for their franchisees. We listen actively and respond quickly with carefully selected speaker/trainer/emcee/entertainer options based on desired learning objectives. And through the process, we make sure that the presenter options offered for review will connect with the culture of the system and the feeling, tone, and energy of the event.   

But don’t take our word for it… check out these video testimonials and written testimonials from SPEAK!’s many satisfied franchise clients.

Want to get started right away? Give us a few more details on your event and someone will be in touch within 24 hours!

We’d love to hear from you.

We know the franchise world. It’s all we do! 

What People Say About SPEAK!

SPEAK! provided several headline speakers at a recent franchise conference I attended.  I was impressed with each of those speaker’s knowledge of the franchise world and their dynamic delivery styles and professionalism.  Troy Hazard, Ruby Newell-Legner and Greg Nathan tied their topics into the theme and objective of the conference, and reinforced each other’s presentations.  It was clear they had done their homework.  I recommend SPEAK! as a resource to any franchisor looking for effective ways to educate, motivate and inspire their colleagues and franchisee communities.
–Donn R. Wilson, a 50 year veteran Senior Executive at McDonalds, Wendy’s, & Blockbuster

Working with SPEAK! to plan our annual conference was a great experience.
Katrina quickly understood our objectives and core business challenges and thoughtfully directed us to the right match in both content and speaker style.  SPEAK! took the work out of finding the right speaker and the best part is, it didn’t cost us a penny more.  Their supportive and professional service helped make our event a huge success.”
— Heidi Ganahl, Camp Bow Wow Corporation USA