Jen Croneberger
Culture Change Leader | Inclusion/Belonging Advocate
There has never been a more critical time for the business-customer relationship to be trustworthy and strong. If we have learned anything from 2020, it is more than learning how to wash our hands and buy toilet paper. We have learned that we, as a society, crave connection more than ever before, and as a Franchisor, you have the power to deliver that, not only for your franchisees, for your customers as well.
Jen works at the intersection of Compassionate Leadership, Cultures of Belonging, and Optimum Performance, and is a DEI specialist. Often, companies rush to fix the “diversity problem” or try to throw trainings on top of a culture that can’t sustain it or doesn’t understand it.
Jen helps franchisors and franchisees to create a culture that DEI and belonging can thrive and grow in. And belonging is just flat out proven to be good for business.
Innovation is no longer a nice to have, it is a need to have.
These are no longer soft skills, these are essential skills. Jen’s ability to deliver this message with depth, humor and connection is what every business needs to exponentially improve performance, leadership and culture to create the psychological safety that is at the forefront of business today.
Jen Croneberger’s Demo Reel
Jen Croneberger is a widely sought-after 4-time TEDx speaker and thought leader. She is the Founder and Chief Inspiration Officer of Jlynne Consulting Group, LLC. and the Human Leadership Institute. Most of her last 20 years have been spent instilling confidence and building deeper connections and awareness.
Her Master’s Degree is in Sports and Human Performance Psychology and is a “Dare to Lead” Instructor. She holds certifications from the Harvard Business School in Sustainable Business Strategy, Diversity & Inclusion from Cornell University, The Science of Well-Being from Yale University, and is currently a doctoral candidate in the field of Leadership. Jen was selected as an invite-only member of the Forbes’ Coaches Council for 2020/2021.
Jen has a podcast called the Possibility Project, and writes monthly columns for a variety of publications including Forbes. She published her first book in 2012, called “These Five Words Are Mine:”
Listed as one of the best Motivational Speakers in Philadelphia, PA and Washington, DC Regions and a “2020 Power Woman” from Main Line Today magazine, Jen is a storyteller who will remind you that being authentic is about the most important thing you can deliver to the world.

Partial Client List:
- Accenture
- Century21
- Deloitte
- General Mills
- Johnson & Johnson
- Lockheed Martin
- MedStar Health
- Nike
- Penn Medicine
- Procter & Gamble
- Sallie Mae
- Samsung
- Smirnoff
- State Farm Insurance
- TD Bank
- The NIH
- The US Dept of Defense
- The USDA
THE FIVE ‘C’S OF A CHAMPION: How becoming the best of YOU will create the greatest client experience in all of franchising history.
Attendees will leave this presentation understanding:
- Character—How to be an effective relationship builder beginning with your own story and personal non-negotiables.
- Communication—How belief windows dictate how we communicate and connect with each other.
- Choice—Finally understand the “bad day principle” and create a new narrative.
- Courage—How courage, compassion and empathy will change the world.
BRAVE Leaders: How to lead through change today. These are no longer “soft skills,” these are “essential skills.”
Attendees will leave this presentation understanding:
- Belonging—How to create a culture in which everyone feels safe enough to show up as their whole authentic selves.
- Resilience—Leading in today’s environment requires agility and willingness to show up even when it’s hard. Learn how to stay the course, and take other’s with you.
- Authenticity—Be a leader others know they can trust. This is critical in moving forward from here.
- Vulnerability—Let them see you as a human being and lead the way in showing your fears, disappointment and emotion.
- Empathy—Learn the difference between empathy, apathy and sympathy and practice how to truly put yourself in another’s shoes.
HUMAN Leaders: Taking the next step in leading from a mindset of collaboration and Accountability. This is truly the way forward from here.
Attendees will leave this presentation understanding:
- Humility—It’s ok to not be ok all the time, and it is certainly ok to not have all the answers.
- Understanding—More than acceptance, the depth of understanding is a pathway to greater belonging.
- Mindset—How to rewrite your thought patterns, rewire your belief system and renew your confidence.
- Accountability—Taking ownership of the RIGHT things and letting go of all the rest.
- Narrative—writing the new story and becoming a master storyteller.
BUILDING A CULTURE OF BELONGING: Reduce callouts and Increase Productivity and ROI.
Attendees will leave this presentation understanding:
- Learn how we can get the best from our people by giving them the best of us.
- Drill down on culture of belonging behaviors that you can do daily for maximum change.
- How to connect your “why” with the company’s “why” and the client’s “why.”
THE LIGHT PRINCIPLE: Love, Integrity, Gratitude, Honor and Truth
Attendees will leave this presentation understanding:
- How to focus on showing up as your best self by tapping into simple every day methods.
- Leveraging optimum performance and flow as a champion franchise owner today.
- Understand the gift of flow, and how to stay in it for as long as possible.
JEN’S TEDX PRESENTATION
