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Choose The Right Franchise Speaker

Denise Lee Yohn

Achieving Brand Leadership

Now more than ever, you need fresh ideas and actionable insights to give your organization an unfair advantage over the competition. Brand-building expert and restaurant and retail consultant Denise Lee Yohn reveals the secrets to building a great brand that dominates the playing field. A sought-after expert and electrifying speaker, Denise shows franchisees and franchisors exactly what you need to hack through your business problems and skyrocket your chances for success. If you’re serious about winning, don’t miss out on booking Denise to speak to your organization.

What Great Brands Do

Travels From:

San Francisco, CA

Fee Range:

$15,000

Favorite Food:

Mexican Cuisine

Denise Lee Yohn's Bio

Denise has been working with franchise organizations for over 25 years, including Jack In the Box, Burger King, Lexus, and Elevation Burger — and she has cracked the code on how to work the unique dynamics of franchisor/franchisee relationships to build a great brand.

Denise’s hard hitting, content-rich presentations have commanded the attention of audiences at international conferences, CEO peer groups, and corporate meetings. Thousands of people have been blown away by Denise’s authority, power, and passion. Denise has shown businesspeople around the world simple but powerful methods to achieve brand leadership.

An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.  She is a popular source for FOX Business TV, The New York Times, BusinessWeek, and more, and has regularly contributed to QSR Magazine, the Harvard Business Review blog and Forbes.

Headshot of Denise Lee Yohn, Brand Expert & Franchise Keynote Speaker

Partial Client List:

  • Burger King
  • CDK
  • Dunkin’ Donuts
  • Elevation Burger
  • Gilbarco Veeder Root
  • Jack In the Box
  • Jamba Juice
  • Lexus Southern Area
  • Yogurtland
  • Denise was nothing short of amazing in front of a very passionate and outspoken audience. She did a fabulous job and really was able to relate it to the attendees and their industry. Our client sincerely appreciated her being well versed in the industry she was speaking to. Because of this she got some hard questions and didn’t shy away from them. She was an absolute pleasure to work with and we really enjoyed getting to know her. She was fabulous!

    Emily McNulty, Owner Moxi Events
  • Our attendees, who are owners of fast-casual restaurants, learned a lot about social marketing from Denise. She’s a dynamic and engaging speaker and really tailored her presentations to our audience. Attendees left fired up!

    Cherry Butler, Conference Producer Fast Casual Executive Summit
  • You definitely made an impact…your talk provided us with a framework as to how to operationalize [our] brand to achieve our Billion Dollar vision.

    Stephanie Gallo, VP Marketing E. & J. Gallo Winery
  • You were truly a hit and with top travel companies…and our offices and staff really took it to heart and truly enjoyed your presentations and workshops.

    Jenny Adams, CEO Discover the World
  • Comments of you being the ‘best speaker ever’ were common today. Thank you for opening our eyes!

    Joe Dominiak, Managing Partner, Executive VP Skyline Chili, Inc.
  • Denise was a fantastic opening keynote speaker for the Transformational CMO Assembly this past June. This Assembly is one of our most prestigious events of the year and we are always in need of an innovative speaker to start things off on the right foot. Denise’s presentation skills, warm personality, and industry knowledge were all well received and I hope to continue working with her for more of our programs in the future as numerous clients of ours took a lot away from getting to know her and listening to her speak.

    Alex Sobol, Co-Founder & Managing Partner The Millennium Alliance, LLC
  • We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.

    Sabrina Brown, Conference Producer Canadian Tourism Commission
  • Denise's presentation was both thought-provoking and focused as we explored the elements of what constitutes great brands. Denise adapted her content to the focus and interests of our conference participants and helped us explore ways to apply her branding concepts to the kinds of organizations that were present. I highly recommend her to anyone who wants to better understand the value of great brands and how they can be cultivated in any organizational setting.

    Curt Swindoll, EVP Strategy Pursuant
  • Denise’s keynote took our customer summit to new heights. She did her research, hit all of the points we’d discussed, and used provocative insights and examples. Her talk was inspiring and informative – worth every penny!

    Ken Romley President and CEO Zift Solutions
  • Denise outlined a detailed roadmap for retailers for building their brands. In today’s intensively competitive retailing environment, the various concepts such as the brand platform and tools such as the brand touchpoint wheel that Denise covered in her presentation represent timely and important to retailers, big and small.

    Rajan Varadarajan, Professor of Marketing Texas A&M University
  • A great keynote to close our event -- It was a huge hit.

    Stephanie Glassford, CMP, Event Manager RE/MAX INTEGRA

Denise Lee Yohn's Keynotes

Brand Leadership

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans or see a line of people camping out to catch the newest smartphone release.

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status.

Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.

Brand expert Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. She’ll inspire the audience to engage with clients in new ways that cut out competitors and create long-term business success.

Your franchisees will learn:

  • Why a new sales approach is needed now more than ever
  • The seven actions all great salespeople take to win more valuable customer relationships
  • How the best salespeople operate as brand evangelists to create long-term success
Great Brands Aren’t Just for the Big Guys

It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.

Brand expert Denise Lee Yohn shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace.

Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

Stop Green-Washing…Start Making a Difference

Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations.

Business advisor Denise Lee Yohn introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.

Learn how to become a force for positive change while enhancing your customer appeal and long-term competitiveness.

It's What's Inside That Counts

Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again.

Great brands start brand-building inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Brand expert Denise Lee Yohn will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision.

Learn how to lead your organization to brand greatness by starting inside.

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