Ford Saeks, CSP
Business Growth | Local Marketing | Sales Performance | Accountability | Franchise Relations
Ford Saeks specializes in helping franchises increase performance and profits. His practical marketing approach and proven strategies have been applied across a wide variety of industries and his real-life insights are delivered through entertaining, interactive, customized presentations.
The author of four books, including the popular releases, “Accelerate! Marketing Strategies & Tactics for Franchisees” and “Superpower! How to Think, Act and Perform with Less Effort and Better Results,” Ford is widely recognized for his insights on franchising, business success, digital marketing, customer engagement, lead generation, local marketing, social influence, and helping people be accountable for their personal and professional results.
Ford Saeks, CSP Speaker Demo
Delivering Profit-Rich Results
Ford Saeks built his first business at the age of 16, reaped the profitable rewards and was labeled “A True Entrepreneur.” Since then, he has successfully founded 10 companies, received three U.S. Patents, and is the genius behind many successful ventures.
He has helped thousands of franchise owners improve results, take accountability for their local marketing efforts, and grow their bottom line. An entrepreneur in every sense, Ford Saeks relates to franchisors and franchisees as someone who has been there in his own ventures and with his many clients. Ford has worked with multiple franchise organizations, helping guide both franchisees and franchisors through the maze of traditional and digital marketing. His style is contemporary, up-beat and fun, and Ford’s presentations are packed full of actionable information delivered in an easy-to-implement style peppered with just the right amount of humor.
Beyond his popular keynote and breakout presentations, Ford Saeks has over twenty-five years presenting, facilitating, and moderating interactive experiences for companies, associations, or non-profit groups who want to generate new ideas, address key industry or organizational issues, have effective best-practices discussions, and encourage value-added conversations between event attendees.
Partial Client List:
- Alliance Franchise Brands
- Bank of America
- CKO Kickboxing Franchises
- Comfort Keepers
- Gold’s Gym Int’l
- Great Harvest Bread Co.
- H & R Block
- International Franchise Association (IFA)
- John Deere
- Kaiser Permanente
- Lawn Doctor
- US Lawns
- Liberty Mutual
- Liberty Tax Service
- Murphy Business
- Precision Door Services
- Senior Helpers
- Signs By Tomorrow
- and many more…
I seldom have the opportunity to attend these sessions due to time constraints, but I made a point to attend this one. Very well done—enjoyed it. I am also reading your book, or I should say, studying your book and implementing its many ideas, activities and actions. Thanks! The world of social media is still quite a challenge for me, but I’ve just begun to fight.
I really enjoyed your Business Growth keynote presentation. It was standing room only, you packed it out! I left with tons of ideas and concepts.
Ford, I very much enjoyed your presentation yesterday at the IFA National Convention. It was both entertaining and content-rich on a topic that is timely for all of us. Thank you!
I was incredibly impressed with your presentation during the technology summit earlier this week. You did an amazing job of keeping everyone engaged, particularly since half the room was full of first-time attendees.
Thank you for your awesome presentation to our PostNet dealer network. You left them energized and filled with strategies and tactics that they can use to improve their business centers.
Not only were Ford's session's filled to the back of the room - a clear demonstration of how much our franchisees valued Ford’s great content and dynamic delivery style - he did his homework and really understood our brand and our franchisees challenges in running their businesses day to day. We especially appreciated that Ford was willing to do whatever it took to do a great job and really connect with our franchisees. We will definitely be using Ford again in the near future.
Ford Saeks was our guest speaker at a recent Area Developer Retreat and our attendees absolutely LOVED him! His material was ‘spot-on’ for what we wanted delivered and his actionable take-aways truly resonated with our team. What impressed me the most was the amount of homework that Ford did to really understand our company, our culture and our content objectives for the Retreat. Logistically he was a dream to work with from our initial planning call to texting us with updates on his travel, Ford never left us guessing. The only thing I would change would to have been able to give him more time on our agenda. I know he has so much more he can bring to our team! We look forward to using Ford again in the near future.
We hired Ford Saeks to do a marketing consulting project for our company and we like it so much we hired him to do a second one specifically on franchise sales. The bottom line is that I liked him so much as a speaker that we became a client, twice!
We had an overwhelmingly positive response from our franchisees on Ford Saeks’ sessions at our recent annual franchise convention. Our franchisees LOVED him! We really appreciated the fact that Ford not only delivered an outstanding keynote but engaged the entire group with the dynamic interaction that he created facilitating our roundtables. He really understood our mission and objectives for the event and was incredibly knowledgeable about the franchise relationship. We loved Ford’s sessions so much that we are going to be leveraging his expertise in other areas and will be using him again to work directly with our franchisees.
We are incredibly pleased with Ford’s engagement of our franchisees at this year’s annual franchise convention. He was fantastically well prepared and clearly tied our brand to his content for the perfect ‘Precision Flavor’. I will definitely be using Ford again in the near future. Awesome experience!
Finding and attracting the best people for your franchise can be challenging, especially in today’s multigenerational and diverse workforce environment. Discover the secrets of recruiting in the digital age and combine them with successful onboarding that will improve retention, reduce turnover, boost employee engagement and shrink the time it takes for your new employees to follow your systems and reach their full potential.
In this presentation designed for franchisees, you’ll discover:
- How to attract the best candidates for your open positions
- The most common mistakes with millennials and how you can avoid them
- Keys to setting clear roles and expectations for your leaders and team
- Successful onboarding practices to increase engagement and accountability
- Which policies and procedures that work best, no matter the size of your franchise
- Automated support systems that make employee orientation effective
Success depends on the quality of its leaders, managers and staff. Attracting and developing the right people maximizes productivity, shapes a positive culture and promotes harmony. The simple fact is that leaders aren’t defined by job titles. Being a leader starts with your staff taking personal accountability for their own success, results and areas of improvement. It’s those individuals who can motivate, inspire, and challenge those around them to do the same, who will create a strong foundation for your franchise success.
(Focus: Leadership, Accountability, 5-Star Customer Experiences, Business Growth, Success)
It’s no secret that everyone is tasked with doing more with fewer resources. Ford understands that owning and operating a franchise can be challenging, especially when faced with increased competition, changing buying behaviors, and business growth challenges. This presentation delivers clear action-steps in alignment with your outcomes and objectives all tied to your brand, plans, existing learning systems, and franchisee tools to improve leadership, excel with a multi-generational workforce and locally impacted customer base. Taking advantage of the seven steps to superpower franchisee success and you’ll have straightforward action steps to grow faster, lead better, produce amazing customer experiences, and enjoy the process.
(Focus: Marketing, Sales, Customer Loyalty, Personal Accountability for Success)
Getting more customers, increasing the average transaction, and encouraging repeat sales are the goals of every business. Buyer behaviors are changing. The way your prospects make decisions on who to do business with is influenced by instant access to customer reviews, social proof and word-of-mouth referrals. Ford will reveal the five keys to improve customer engagement that help you keep your sales pipeline full and shorten your sales cycles. You’ll discover how to increase foot traffic into local stores, attract qualified prospects to your website, and create a “buying culture” that works with any budget or business model. Franchisees will leave with fresh insights and action-steps that you can implement immediately to build trust & credibility that leads to increased revenues now and into the future.
(Focus: Customer Retention, Building Trust and Credibility, Reputation Management, Social Media for Local Businesses)
Discover easy ways to leverage social media for your business in less than an hour per week. This presentation isn’t about technology, it’s about communication and how you can stay relevant while encouraging first-time and repeat sales. This program provides a blueprint for franchisees to increase visibility, connect with customers, and gain a competitive edge. You’ll get simple strategies that you can use on a local level to build relationships, attract top talent, uncover new opportunities, enhance customer service, and increase customer retention. Find out how to build trust & credibility with social media websites that are best for your local business. You’ll love this fast-paced and interactive presentation where Ford demystifies these new mediums as they relate to franchisees in the new economy.
(Focus: Marketing, Customer Diversity, Trends, Generational Influence)
Each generational group, from millennials to baby boomers, has their own specific characteristics, behaviors, and buying patterns. This has created new opportunities for franchisees to gain a competitive edge. In the race for relevancy, the one-size-fits-all marketing and communication strategy just isn’t very effective. Avoid the generational landmines that can destroy your business. Discover how you improve your marketing to multi-generational marketplaces, in addition to how you manage multi-generational workforces. Gain insights into what motivates millennials, Gen X, Gen Y, and Boomers, and how new technologies improve the process. You’ll leave this presentation armed with the tactics to engage the diverse demographics of today’s consumer.