Brian Carter
Empower Your Marketing, Sales, Customer Service | Leadership Through the Internet and Social Media
With 18 years of business experience creating marketing, customer service and sales strategies for franchise companies, Brian Carter presents standout customized keynotes that motivate, entertain and deliver practical, actionable takeaways to franchisees. Brian is one of the top social media, marketing and communication experts in the world, according to the media and industry conferences. IBM selected Brian as a futurist and thought-leader in commerce and customer engagement. LinkedIn recommended him as one of the top social media experts to listen to. Brian has keynoted for Microsoft, NBC and Salesforce and been interviewed on Bloomberg TV twice. Plus, his background in stand up comedy and improv ensure that audiences pay attention, laugh and learn. Meeting planners often put Brian at the beginning of a conference for a high-energy kick off, after a meal to keep people awake and engaged, or at the end to wrap things up on a positive note. It’s not uncommon for attendees to call it “the best talk I’ve ever heard,” and every audience member walks away with something to act on in their next workday.
Social Media: You’re Not Just A Customer…You’re A Friend
Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He’s respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a boutique agency with world-class expertise using digital and social marketing to boost profits for growth-minded businesses. The Carter Group implements innovative ideas to get extraordinary results.
Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500 like NBC and Microsoft. As a speaker, he delivers entertainment, motivation and practical takeaways.
Brian has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, and Entrepreneur Magazine, just to name a few.
He has an overall reach of more than 150,000 fans through Facebook, Twitter, LinkedIn, and his other marketing channels. And has taught more than 25,000 students and his teaching has reached more than 3 million people in the last year. His new “Social Marketing Profits System” online course will be available from in November 2015.
Brian’s hands-on business experience, cutting-edge insights, and background in improv and stand up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained but also armed with powerful strategies and tactics.
Partial Client List:
- Atlantic Bedding and Furniture
- Carl’s Jr.
- Carpet One
- Flooring America
- Hand and Stone Massage
- Hardee’s
- Insurance Relief
- Lighting One
- PrideStaff
- Retrofitness
- Rx Relief
- Tiger Rock Martial Arts
Your customer wants to love your company. With today’s social tech, customer service tools and data, it’s easier than ever to understand and gratify customers. Many of these powerful tools are surprisingly affordable and simple. Brian shows you how to hack your customer’s brain to:
- Discover what’s unique about your best customers and what they love the most
- Apply that to dazzle them and create an infatuation with your brand
- Measurably increase their devotion to your company
For a mixed audience of Sales, Marketing, Customer Service, Executives…
Data is changing how we market, sell and serve customers. We can identify our most passionate customer segments and what most excites each. Using this info boosts engagement, sales, and loyalty.
PayPal customers love The Walking Dead, so they created a video about PayPal and Zombies. It’s now their most watched, liked and shared video ever.
DirectBuy found its customers were most likely to buy when shown ugly red and brown furniture, not clean white modern furniture.
Carl’s Jr.’s online ads featuring bacon tripled their results, due to how much their customers love bacon.
Based on his forthcoming book, Brian shares more stories and teaches a proven process for maximizing marketing, sales and customer service results.
More and more, your effectiveness with email, social media, and other digital formats is determining your leadership success. The key to employee engagement is to make sure that your people know that distance and location have no bearing on how connected you are to their value.
How much are you leading in person, compared to your email communication? Are you managing remote workers around the country, across the world or just people in other buildings?
Are you struggling to connect when it’s impossible to meet face-to-face?
Brian is going to teach you how to combine your best leadership skills and deliver them in an online format. Not only can you often match the impact of face-to-face communication with your employees, but you can often exceed it.
This talk helps you to envision, navigate and implement a tech-empowered future full of enthusiastic, loyal employees: building culture, fostering new ideas, driving profits and lowering costs.
Millennials are here and they’re definitely different… and uniquely valuable. Do you know how they like to be marketed to, why they buy and what they want in customer service?
- How to market, sell and serve each generation to boost the bottom line.
- Each generation’s special strengths and skills.
- How to come together to form Voltron, creating unbeatably strong and productive intergenerational teams inside your company.


