Meridith Elliott Powell
Business Keynote Speaker & Business Growth Expert
Though-provoking, Inspiring, Highly-Engaging, Programs Packed w/Cutting-Edge Content, Gets Your Franchise Team To Do The Impossible – Take Action! – that is how franchise audiences describe Meridith Elliott Powell. A master-certified business growth strategist, and award-winning author, Meridith helps franchises and franchisors round the world gain the sales and leadership strategies they need to turn uncertainty to strategic advantage.
Meredith Elliott Powell’s Speaker Demo
Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, a Top Sales Experts To Follow by LinkedIn, and Top 41 Motivational Sales Speakers. Meridith has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of six books, including “Cut Through The Excuses – Send Sales Through The Roof” , and her latest “Thrive: Strategies To Turn Uncertainty To Competitive Advantage,”
Meridith is regularly featured in publications such as Forbes, Fast Company, Inc., Investment News, and American Banker among others. High energy and highly interactive, Meridith’s helps franchises and franchisors learn the new rules of success today, and the strategies they need to build their business, engage their team, and leave their competition in the dust.
Meridith is a Certified Speaker Professional, a designation held by less than twelve percent of professional speakers, as well as a Certified Virtual Presenter, having passed the rigorous certification standards to achieve this designation.
In her highly engaging keynote-speaking sessions, Meridith shows her audiences how to attract more business, retain top talent, and leap into position to win in this new economy. No walking on coals, no breaking boards, just real-life strategies you can put into place first thing Monday morning.
Partial Client List:
- Bravo Brio
- Caldwell Banker
- Edward Jones
- Farm Bureau
- Interim Healthcare
- Merrill Lynch
- Raymond James
- State Farm
- True Value
- US Lawns
- VOYA Financial
You were fantastic! It is so hard to find a speaker who can do it all – motivate and inspire my team, and give them solid ideas that will get results. You delivered!
She had me in the first 30-seconds, high energy, amazing content, stories so relevant to VOYA Financial– how she crafted her message to connect with such a diverse audience - fantastic!
Meridith was perfect – just the message we needed to kick-off our conference. Our Members and their Directors started giving us positive feedback the moment she stepped off the stage. Powerful content, great energy and funny – just perfect!
You hit it out of the park again – session feedback is off the chart.
What do you think the chances are that you are going to be in front of your prospect at the exact moment they are ready to buy? What do you think the chances of that are? Slim to none right?
Believe me none of our prospects got up this morning, got down on one knee, and said please God, please let someone from the franchise industry call on me today. Just did not happen. So, if you want to close more deals, if you want your prospects to turn into customers, then you need to be in front of your prospect at the exact moment they are ready to buy. And the only way to do that is to create a strategic follow-up system.
The sales happens in the follow-up, it always happens in the follow-up. The more strategic you are about follow-up, the better plan you have, the more consistent you are with follow-up the higher your chances you will be in front of your prospect when they are ready to buy.
Here are five strategies to help you build a powerful follow-up system.
Use A Follow-Up Schedule – the only way to guarantee you will follow-up is to schedule your follow-up. Every time you interact or engage with a prospect you need to determine the next step. The next time you will call on them, email them, send them something of value. Scheduling follow-up ensures that you have a plan in place, another opportunity to reach out and connect with your prospects.
Determine Your Cadence – in other words how often should you follow-up? That is the age old question right? Follow-up too often and you annoy your prospect. Follow-up too little, and you miss the chance to close the deal. Different prospects require different follow-up. I read a statistic that said 50% of qualified leads are qualified, they are just not ready to buy. Understanding your prospects buying cycle, is critical to determine the follow-up cadence that will land the deal.
Track and Measure – for follow-up to be effective you must understand what is working and what is not. The only way to learn that is to track and measure. You are your best sales coach, and by tracking and measuring follow-up you’ll learn exactly what you need to know to land more sales.
Create Content For Value – follow-up is more about adding value then asking for business.. Why? Because when a prospect says no, or when they are just not ready to buy, what they are really saying is you have not given me a reason. Prospects buy what they feel they need, and they pay for what they feel has value. So your follow-up needs to be about continuing to provide educational information, value-added pieces that move your prospect closer to saying yes.
Find The Balance – while creating value add is important in your follow-up system, you still must ask for the business. I learned this lesson the hard way. I spent an entire year following up with a prospect, sending valuable information, making referrals to them, providing them with knowledge that increased their business, assuming all of that would land the deal. Never directly asking for the business. When I finally got up the courage to ask, I had missed the timing, and they had gone with someone else. Follow-up is a balance.
The key to closing more sales in today’s market place, and edging out your competition is follow-up. Use these strategies to create your powerful follow-up system, and watch as you open more doors and close more sales.
The war on talent is back, and the franchises that recognize how critical talent depth is to the success of their organizations are going to be the ones who win. More that 62% of employees report that they would be more engaged, more motivated if their company had a clear succession plan. In addition, in the younger population ages 18 to 34, one of the hardest to engage, that number jumps to over 90%.
Yet, even with all the statistics, the positive research, companies still struggle to focus on and execute a clear plan for succession. According to ATD’s research report Succession Planning: Ensuring Continued Excellence less than 35 percent of organizations have a formalized succession planning process.
Succession planning is one of the most powerful ways you can impact the success of your franchise, both today and for the long-term. Succession planning ensures sustainability, and a clear path forward no matter who stays, who leaves, and who is running the company.
So how do you build your succession plan and where do you start?
4 Strategies To Get Your Succession Planning Strategy Moving
- Mindset – shifting your mindset is where it all begins. Do your homework, read the statistics and embrace the facts of just how vital your talent pool, and a succession plan are to the success of your organization. Succession planning and talent development are some of the highest and best use of your time and resources as a leader. Once you wrap your head around how critical succession planning is, the rest of the process will flow more smoothly. You, as the leader, have to commit.
- Avatar – before you can build a succession plan you have to know who you are looking for, and what skills and talents they must have. One of the biggest fears around succession planning is choosing the wrong leader, promoting someone who is not good in the role. So before you even start thinking about designing the program, you need to clearly identify they type of leader you are looking for. You need to create your leadership avatar. The model of the type of leader who is successful in your organization. The skills they have, the talents the possess, and the personality traits that make them excel. This avatar becomes your guide, your litmus as to who you choose for succession, and more importantly who you don’t.
- Focused Plan – succession planning can be overwhelming as you ultimately want a plan for every leader throughout your company. So, start small, get focused, and to begin just create succession for the most critical areas of your company, and the most critical leaders.
- Engage The Successor – and last but not least get the successor involved in developing the training program, and designing how succession planning should be developed. By engaging the successor you not only save time and resources, but you get a much more motivated employee and dramtically increase yoru success rate.
These are challenging economic times, we have so much moving and changing in the marketplace today. It can be tough to decide where to focus. In addition, there is little you as a owner can control, but if you recognize the impact of talent and leadership development on the success of your organization you will be that much further ahead of your competitors. Put these strategies into place and succession planning is made easy.
Who would have thought that a virus could so drastically disrupt our marketplace? Businesses have shut down, social distancing has become the norm, and we are coming to the realization that getting back to normal, whatever that is going to look like, is going to take far longer than we ever imagined.
How are you supposed to grow franchise in an environment like this? In times of crisis what you focus on, and the decisions you make become far more critical. In a world that has become so uncertain, the actions you take can mean the difference between success and struggle – for you, your franchise and your team. Success comes down to your ability to embrace the unknown, harness the constants shifts and create enough focus to seize the opportunities.
It’s a challenge to say the least. But these five strategies will help you chart your course and put you on the path to emerge successful.
5 Strategies To Redesign, Rebuild, Relaunch
Condition Yourself Change – Constant change has become our new normal, and you have to be prepared for it. Condition yourself for it. Change is like a muscle – the more you exercise it, think about it, talk about it – the more comfortable you will be with it. The more you and your team will move from waiting for change to happen to be anticipating it.
And anticipating change is where the power is – if you see change coming it can be your greatest opportunity, if you ignore it will defeat you.
Collaboration Replaces Competition – and one of the biggest changes we need to embrace in today’s marketplace is that competition needs to take a backseat to collaboration. Collaboration with others – even our competitors – is where the opportunity lies.
Get Clear On Your Core –The only way to make the right decision in an uncertain marketplace is to be clear on your core – your core values. They need to serve as your litmus – your north star.
Secure Your Base – In any crisis growth happens from the inside out, so you need to secure your base. Focus on taking care of your existing members, and they will show you the path to opportunity to grow and attract new members.
Shed Fast & Keep Moving – and last but not least this is no time for perfection. You have to keep moving. Design a plan then take action. Then review, adjust and relaunch.
These are challenging times, but one of the most powerful lessons we gain from history is that there have always been companies, leaders and organizations that have thrived in times of crisis.
What you do, where you focus will determine how you come through this crisis. Follow these strategies, your ideas to find your path forward and emerge successful.