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Choose The Right Franchise Speaker

Meet The Franchise Speakers Team

Katrina Mitchell

Founder | Chief Match Maker

Katrina’s background in business-to-business sales and marketing began during her years in print magazine advertising sales, where she worked with ad agencies and advertising executives to craft compelling, client-centered solutions.

From 2003-2007, Katrina was the owner of the Boulder, Colorado location of a global franchise, Bark Busters Home Dog Training, an award-winning, in-home, dog training approach. As a franchisee, Katrina learned first-hand the challenges and rewards of owning an effectively run franchise operation and the fundamental value of healthy franchisee/franchisor relationships and supportive system cultures.

Katrina Mitchell founded Franchise Speakers in 2008 with a mission to help franchisors find the right speakers. As a successful franchisee herself, Katrina was constantly pursuing continuing education opportunities and decided to launch Franchise Speakers to help franchisors find the perfect speakers to support their franchisees. Being a natural “connector”, Katrina has been happily hunting down perfect matches for Franchise Speakers’ many clients ever since.

When not busy match-making, Katrina loves to backpack and hike. Other passions include dancing, skiing, weaving, and playing her banjo.


Cassie Middlemist

Marketing & Admin Support Rockstar

Cassie started her journey in content creation and marketing as an undergrad at Northeastern University in Boston, MA. There she worked within both the tech and higher education industries in order to develop her skills and create content based on the needs of the individual. Here at Franchise Speakers, Cassie uses her expansive toolbox to innovatively support everyone she comes into contact with.

Cassie is also a recent graduate of the Second City Conservatory and working comedian in Chicago. Through her work she has been able to expand her skills in video editing, script writing, and improvisational presentation styles. When she’s not busy creating in one way or another, you may find her hanging out with her family, meditating, or advocating for civil and human rights!


Aletha McManama

VP of Stellar Service & Queen of Details

Aletha has been an integral part of the Franchise Speakers team since 2012. Over the years her roles have included managing our extensive customer service process (we fondly call it our ‘Stellar Service Checklist’), building and launching a Word Press site, Speaker Liaison, Sales Support, Contract Manager, and all around go-to for anything and everything. Aletha is truly and expert in ‘all things Franchise Speakers’

In her non-Franchise Speakers time, Aletha is the mother of two human kiddos and five fur-babies (all dogs). Aletha loves to hike, walk and run on her local trails and if that’s not enough, she’s actively involved in multiple church and school initiatives and events. Wheweee! Aletha gets the most out of every day for sure!


Olivia Mazal

Bookkeeper Extraordinaire

Olivia Mazal is the owner of Bliss Bookkeeping.  With over 17 years of experience in the business world, all the while successfully managing finances, Olivia is a wizard at keeping Franchise Speakers’ books running like clockwork.  Her keen insights and ability to create simple and effective systems make her a huge asset to the Franchise Speakers team. Olivia is based in Boulder, CO with her husband and pre-school age son where they enjoy Boulder’s sustainable and health-minded lifestyle. The Mazal family enjoys hiking, snowshoeing, skiing, and cruising the isles of the local farmer’s market. Olivia has an MA in Anthropology from the University of California, Berkeley and a BA in Anthropology/Journalism from University of California, Santa Cruz.

Headshot of Olivia Mazal, Bookkeeper Extraordinaire

What Our Franchisors Are Saying…

  • This is our second year in a row that we’ve utilized Franchise Speakers to help us find the perfect keynote speaker for one of our key events. Once again, they were so easy to work with and anticipated our needs even before we did. From helping us find the exact right match for our leaning objectives and culture to handling all the speaker details from start to finish, Franchise Speakers makes it all easy. Our keynote speaker was the perfect fit and Katrina and her team helped us every step of the way. Thank you Franchise Speakers for helping to make our event such a success. We appreciate you!

    Lora Peterson, Director, Great Clips University & Events Great Clips
  • We are very pleased with Franchise Speakers This was the first time working with a bureau and using Franchise Speakers was the best possible decision. Such a great team, a pleasure to work with and really took the pressure from my shoulders. Todd was the perfect fit for our event, so very grateful for recommending him. We will definitely look to Franchise Speakers for our next event.

    Charlie Kerr, President Drama Kids International
  • We’re so happy we found Franchise Speakers. They are genuinely interested in meeting our needs, on time and on budget. Working with the Franchise Speakers team was terrific. They have a great process in place from start to finish—I wouldn’t change a thing!

    Jamie Dillion, VP Marketing LunchboxWax
  • Our relationship with Katrina Mitchell and the Franchise Speakers team has spanned many years now. Once we had the Franchise Speakers experience, we have not looked back. They listen to our needs and deliver the BEST speakers for us time and time again. If you are planning an event and need to find fantastic speakers, save yourself a headache and just call the team at Franchise Speakers.

    Brian DeLong, Director, Marketing, Advertising & PR Goddard Systems, Inc.
  • Once again, Franchise Speakers did a fantastic job for us this year. They make the speaker selection process easy and provided EXACTLY what we needed this year! When next year’s event planning comes around, Franchise Speakers will be a part of it.

    Suzanne Odisho, Marketing Manager Precision Door
  • From speaker selection to logistics, Franchise Speakers made the process super smooth. The Franchise Speakers Team is on top of their game—we always knew our next steps in advance, far in front of deadlines. This was so helpful and made things super easy, which I so appreciate. I will definitely work with them again!

    Christine Piecyk, Operations Manager International Franchise Professionals Group
  • We have worked with Franchise Speakers for many years to help us find the perfect franchise-savvy, keynote speakers to inspire, educate and ignite our franchise owners at our annual convention. Our speaker this year was a perfect fit and a great find. We never would have found him without the team at Franchise Speakers. If you are not working with these guys, you should be! They make creating a great experience for our entire franchise system so easy!

    Steve White, COO & President PuroSystems, LLC
  • Franchise Speakers does an amazing job! Putting on the convention is not my primary role yet it’s critically important that we create a great experience for our franchisees. Having the team at Franchise Speakers backing me up and keeping me on track is an incredible assist. Your team is truly outstanding. Having Franchise Speakers’ support makes it all so much easier and less stressful and I really appreciate our partnership. And for the third year running, once again you really helped us nail it. You found us the absolute PERFECT superstar presenter and came in right on budget. You guys are a WOW!

    Carlos Gill, Operations Manager & National Training Director Fiesta Franchise Corporation
  • Having Franchise Speakers as part of our convention planning team is an outstanding resource. They are consistently responsive; I never feel as if I’m an interruption. Their recommendations have always been spot on even when my 11th-hour requests seem as if they are coming out of left field. We are quite particular about choosing our partners and love our relationship with Franchise Speakers We have found a cultural fit. Katrina and her team make my life SO much easier and I always feel like they have our best interest at heart.

    Susan Milkowski, VP, Learning & Development Buffalo Wings & Rings
  • Recently, as we were gearing up to head to a conference in Phoenix, our Keynote Speaker unfortunately had to cancel giving us only 1 business day to react. I have known Katrina Mitchell for some time and of course, she was the first person I called to help. Within a few short hours, Katrina had lined up 3 strong candidates. By the end of the day, the Board of the association had decided on one, and he was on a plane bound for Phoenix. He took the time to come in early, study up with board members and deliver an outstanding speech. I am so grateful to have Franchise Speakers on speed dial, and I am even more grateful to Katrina and Debbie for their assistance and guidance!

    Cori Schleger Bokath Meeting Expectations
  • This is the 4th year we have partnered with Franchise Speakers to help us create a fantastic franchise convention and once again they helped us knock it out of the park! Their process of bringing us a targeted and very appropriate selection of perfect candidates for our review is impressive. And as always, their seamless execution of logistical details and proactive communication could not have been more appreciated and surely made everything easier for us on this end. We love working with the entire Franchise Speakers team and recommend these folks wholeheartedly to any franchise system looking to take their next meeting to the next level.

    Scott Hoots, VP of Operations American Family Care
  • Once again, Franchise Speakers helped us knock it out of the park for our franchisees and their teams by helping us find the perfect speaker to fit our learning objectives and culture. You guys make everything so EASY! You are always right on time if not early in helping us manage the logistical details for our speakers – every step of the way. There is not one thing you could do to provide a better customer experience. We LOVE having you as a partner on our convention planning team!

    Amanda Avila, Events Manager Orangetheory Fitness
  • This is the sixth year in a row we have used Franchise Speakers to help us find the perfect franchise convention speaker. As usual, they made it super easy from beginning to end. We love everything about working with these folks and I can’t imagine planning our annual franchise Reunion without them!

    Alex Bingham, Sr. VP of Ops The Little Gym
  • Working with Franchise Speakers was a pleasure. This team is really on their game – they found out what we needed and coordinated the entire process seamlessly and FAST. I particularly appreciated their great follow up and follow through. We look forward to working with Franchise Speakers again!

    Dan Kirwan, COO The Maids International
  • For the second year in a row, Franchise Speakers helped us find the perfect speaker for our annual franchise convention. We love working with the Franchise Speakers team. They consistently bring us relevant, targeted, franchise-savvy options who fit within our budget and match our culture. I totally trust the Franchise Speakers team to help us create the perfect experience for our franchisees. If you are not working with Franchise Speakers you should be!

    Simona Krebs, Guest Relations Manager Togo’s Eateries, Inc.
  • Franchise Speakers has helped us find a variety of talented speakers who truly understand franchising and deliver relevant, actionable content for three of our major events this year. The options Franchise Speakers brought us to review have been perfect for each event’s learning objectives and goals. Each of the speakers we selected have been great to work with from start to finish, and each delivered highly customized content with an authentic and inspiring stage presence. Franchise Speakers makes finding great franchise speakers remarkably easy! We recommend them to any franchise system in the market for great, relevant talent.

    Rob Goggins, COO Great Clips
  • Working with Franchise Speakers was an awesome experience. I so appreciate your organization and you being so proactive in helping us manage all the speaker logistics. You brought us the perfect speaker for our event this year. We look forward to our next event together.

    Leslie Click, VP of Brand Protection Engineering For Kids
  • We worked with Franchise Speakers to help us find a great speaker and WOW! what a fabulous experience we had! They made the selection process super easy with relevant, franchise-savvy options who fit our learning objectives. And logistically, the Franchise Speakers team made couldn’t have made the process easier. We love working with Franchise Speakers and they will be our first call for our next event!

    Cheryl Hammons, SVP of Franchise Services Home Helpers
  • You guys are delightful to work with. Not only do you help us find the perfect franchise speakers, you do a great job of helping us manage all the details and keeping us on track. We love working with you and look forward to our creating our next successful event together. You ROCK!

    Steven Nickels, Director of Franchise Performance College Hunks Hauling Junk
  • For the second year in a row, Franchise Speakers helped us source the perfect speaker for our annual franchise convention. Every year we finish the event asking Katrina and her team, “How are you going to beat that next year!?” and I think that sums it up. Franchise Speakers gives us relevant speaker options who understand franchising, and are a fit for our learning objectives, theme, system culture and budget. We love leveraging the services of Franchise Speakers for our franchise events and wholeheartedly recommend them to any franchise system out there.

    David Newman, VP of Operations Lawn Doctor, Inc.
  • Franchise Speakers has helped us find the perfect franchise-savvy keynote speaker for our annual franchise convention two years in a row. Their team is incredibly well-organized and we LOVE the detail and proactive communication they provide. Franchise Speakers makes my life SOOOO much easier! Can’t wait for next year!

    Kara Bowen, Community Manager Honey Dew Donuts
  • We LOVE the way Franchise Speakers understands the franchise world and what we want/need for a successful event. They are a delight to work with and make it all so easy. They have a keen sense of finding a perfect match for our annual Franchise Summit and have nailed it year after year. Keep it up!

    Lindsey Merek, Meeting & Event Planner Faegre Baker Daniels
  • We just completed our most successful Faegre BD Franchise Summit we have had to date and Franchise Speakers’ help in finding the perfect speakers to meet our learning objectives was a huge part of that success. We love that Franchise Speakers truly understands the franchise relationship and it’s this expertise that clearly sets them apart. We consider Katrina and her team at Franchise Speakers an invaluable resource and a trusted partner.

    Brain Schnell, Partner, Faegre Baker Daniels Faegre Baker Daniels
  • Franchise Speakers supported us in finding the perfect speaker for our annual franchise convention and it was a great experience from start to finish. They provided a targeted selection of speaker options that were a perfect fit for the timing of the session, our system culture and the message we wanted to be delivered. The speaker we chose was prepared, easy to work with and delivered a memorable and engaging message. I cannot think of one thing that Franchise Speakers could have done to improve their service and we look forward to working with them again – soon!

    Gloria Stock-Mickelson, Director of Training & Education Travel Leaders
  • This is the second time we have leveraged Franchise Speaker’s expertise to find the perfect keynote for our franchise convention.  And once again, the speaker they helped us secure knocked it out of the park.  Working with Franchise Speakers saves us an incredible amount of time and hassle sifting and sorting possible options.  We give them our learning objectives and they come back with a targeted list of wonderful options.  We just finished our convention and we are already talking to Franchise Speakers about who we are going get for next year!  We love these guys!

    Stewart Vernon, Founder & CEO ASP Franchising
  • “Working with Franchise Speakers was FANTASTIC! This was by far the easiest speaker booking experience I’ve had. You guys are champs. Thanks for making it all so easy. Looking forward to working with you on our next event!”

    Andrew Watling, Training & Project Manager Virginia Tech
  • We have now had Connie speak 4 times to different audiences and every single time she has been outstanding. Takes the time to understand the messaging and audience and is first class. Highly recommend her!!

    Sandy Pizzarusso Fiserv, Director, Event Management
  • Connie was our Key Note Speaker at the 1st Annual Sunrise Senior Living Sales Rally. She took concepts from her books, Talk Less Say More and Become the Real Deal to tailor a presentation for our sales force. She had the "late in the day" time slot with 400 restless sales professionals and was easily able to keep them engaged! Just amazing!

    Kelly Myers Sunrise Senior Living, Senior VP of Sales
  • Wow, Connie was an incredible hit at our Women's Symposium. We received rave reviews from our attendees on Connie's presentations. She gave us a full day of her time and even stayed to do a book signing. She is the real deal and an outstanding presenter!!! We would book her again.

    Susie Sadler Miami University, Senior Director of Development
  • Connie is enthusiastic and energetic. She has an engaging personality and positive vibe that is contagious. She delivered the message as we discussed prior to the event. Connie is accessible and very easy to work with. I instantly felt like I knew her from our very first phone conversation, Very enjoyable!

    Kelli Liles Old Dominion Freight Lines, Mgr, Events & Sports Marketing
  • Connie was phenomenal. Thank you for sharing some wonderful thoughts and actionable items! I have put them into place and truly see a difference!

    Beth Friedrich Abbott, Acute Care Team Sales
  • Eye opening! To the point and easy to relate. Lots of great information presented in a fun manner and examples from our industry to help things sink in.

    Executive Team Moen, Inc.
  • Connie did a wonderful job with our group. Our team was thrilled and she is a model of what she teaches so effectively. Connie is a professional with an ability to share her expertise and convey tools in a non-intimidating way. We are pleased to be associated with her.

    Lisa Stouffer Sterling Jewelers, Director of HR
  • Connie!  Your presentation: I loved it!!  It was exactly what we need to continue to build our momentum and gain field support.  We continue to receive tons of favorable feedback from the event.  Thank you again for your time and energy.

    Terri Anderson Dr. Pepper - Snapple Group, VP, Assistant Controller

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