Franchise Business Review’s 6th Annual Franchisee Satisfaction Awards!
At SPEAK! we typically work with franchise systems that have cultivated cultures of franchisee education, training and support. One of the many ways our clients stay close to what’s really happening in their system is by participating in Franchise Business Review’s Annual Franchisee Satisfaction Survey. I’ve been told by more than one client that participating in FBR’s annual survey helps them set the course for new initiatives and clearly address the needs and concerns of their franchisees.
Some utilize the FREE public relations opportunity and leverage their survey results in media promotions throughout the year. Others dive in deeper and purchase the full report and benchmarking data for their industry sector. I love this service and think the content that Eric Stites and his team at Franchise Business Review provide our industry is invaluable. Over the last few weeks, the topic of this year’s survey has come up again and again yet I was surprised at the number of folks I spoke with who were not familiar with this great opportunity.
BIG upside, no downside!
Franchise Business Review collects the responses CONFIDENTIALLY and if your system scores high enough, you will be named on the list. Franchise Business Review does not share individual results unless the brand chooses to do so. And if you don’t score well enough, it’s never made public that you even participated, so there is no risk to getting involved- only a chance for some great PR.
Here are a few more details in case you are interested….
The Franchisee Satisfaction Awards sponsored by Franchise Business Review are the industry's most prestigious awards, honoring excellence in franchising. Each year, Franchise Business Review conducts thousands of independent surveys of franchisees across the industry. The Franchisee Satisfaction Awards recognize the leading franchise companies with the highest levels of The Arabian Nights from Net . overall satisfaction among their franchise operators.
Franchise Business Review presents awards to the top rated franchises in 17 industry categories: Advertising & Sales, Automotive, Business Services, Child Services, Cleaning & Maintenance, Financial & Tax, Food, Health & Beauty, Home Services, Pet Services, Real Estate, Specialty Retail, Senior Care, Services, Sports & Recreation, Technology and Travel & Hospitality. The top franchise within each category is also honored with a Best Franchise in Category award. Additionally, franchise companies are recognized in other categories including investment level, overall system size, most improved satisfaction, and Franchise of the Year.
Since 2005, over 500 leading franchise systems have participated in Franchise Business Review's annual Franchisee Satisfaction Awards. Each year, 150 of those franchise businesses are recognized for their system's excellence, as rated and reviewed by their own franchisees.
Again, what a great opportunity to glean valuable feedback from your franchisees
and have your system standout!