Want to Know What Great Brands Do? Just ask Denise Lee Yohn, Brand Expert!
Great brands are admired for their bold moves and innovative approaches. But what really separates merely good brands from those that triumph over time and achieve sustained business success? Brand-building expert Denise Lee Yohn unlocks the principles behind the world’s greatest brands. Drawing from case studies, analysis, and interviews with brand leaders, Denise explains to both franchisees and franchisors how a standout brand is developed and the connection to the brand that fosters customer loyalty and increases profit margins.