Lisa McLeod

Sales Leadership Expert

Lisa offers a fresh and compelling perspective on sales leadership.  Based on her bestselling book Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud, Lisa will lead the participants through a process that will change the way they approach sales, marketing and their employee interactions.  Franchise professionals, whether franchisees or franchisors, will learn how to drive business growth, increase employee engagement and enjoy their jobs more.

Clients Include:

  • CMIT Solutions
  • The Entrepreneur’s Source
  • Proctor & Gamble


Click here for sample client list

Speaker Bio

Lisa Earle McLeod is a sales leadership expert and the bestselling author of Selling with Noble Purpose

A sought after keynote speaker, McLeod’s clients include Apple, Google, Kimberly-Clark and Pfizer.   She also works with numerous franchise organizations, non-profits, and trade associations.   

McLeod is the Sales Leadership expert for and has been featured in major news outlets such as Fortune, The New York Times, and The Wall Street Journal.

She has appeared on the Today Show, the NBC Nightly News and Good Morning America. 

McLeod began her career with Procter & Gamble.  She later became the Vice President of Business Development at Vital Learning (formerly McGraw-Hill Training Systems). She established her own firm, McLeod & More, Inc.  in 1993. 

Her book, The Triangle of Truth, was named by the Washington Post as a Top Five Book For leaders. Her first book, Forget Perfect was featured on Good Morning America and McLeod’s new book, Leading with Noble Purpose has been a game changer in leadership. In building off of her best seller Selling with Noble Purpose, Lisa McLeod unpacks what it takes to win the hearts and minds of your employees for the long haul.

McLeod’s work centers on how organizations and leaders can drive better results by instilling a greater sense of purpose. A greater sense of purpose enables people to close more business, become more effective leaders and lead happier lives.

Book Lisa Now!

Travels From: Atlanta, GA

  Fee Range: From $15,000 to $25,000

“Lisa McLeod is an expert in sales leadership. She’s coached top tier sales teams at Apple, Kimberly-Clark and Procter & Gamble. She knows what it takes to drive growth.”
Jim Stengel, Former CMO
Proctor & Gamble

Program Information

We assume that salespeople are primarily motivated by money. We couldn’t be more wrong. Drawing from studies of top performing sales organizations, Lisa reveals why the salespeople who sell with Noble Purpose, those who earnestly and factually understand how they make a difference to their customers, outsell salespeople who are primarily focused on sales targets and money. 

By attending this program, you will:

  • Understand what a Noble Sales Purpose is, and how a NSP spells the difference between average-performers and top-performers
  • Identify how to use NSP to increase your win rate and get customers engaged
  • Learn techniques to reframe your sales narrative, which will invigorate your organization and garner you internal support
  • Discover why traditional sales coaching has a chilling effect on sales performance, and how to avoid the fatal mistake that sabotages 90% of sales leaders
  • Master the 10-Second Game Changer, a powerful mental technique to reset yourself for high stakes selling situations
  • Leave with concrete strategies for bringing a greater sense of purpose into your work and life

“Selling with Noble Purpose” formats: keynote speech, virtual keynote, 2 hour, half-day or full day workshop.

How to Use Purpose to Drive Results, Solve Problems, and Do Work That Makes Everyone Proud 

This session is for senior leaders who want to improve morale, increase focus, solve conflicts and lead their teams to better performance.  

By attending this session, you’ll learn:

  • Why purpose-driven companies outperform the market by over 350%
  • Why overemphasis on financial targets erodes morale and revenue
  • What to do when your organization has lost its sense of purpose
  • How to master the “your agenda versus my agenda” quagmire
  • A powerful conflict resolution model to break down turf wars and silos
  • How a Noble Purpose can make you a better and happier leader
  • Concrete strategies for solving problems during times of change and uncertainty

“Leading with Noble Purpose” formats: keynote, virtual keynote, half-day workshop

How to Use Purpose to be More Persuasive and Influential at Work 

We’ve all been there: You present a great idea, it gets rejected, yet two months later someone else presents the same idea and it’s enthusiastically approved.

What happened?

This session is for anyone who needs to take the mystery out of persuasion, so they can get support from colleagues, customers or the boss.

You can’t be successful if you can’t persuade. Drawing from interviews with hundreds of leaders, Lisa reveals the mindsets, skills, and techniques that differentiate the top 2%.

In this program you’ll learn:

  • The fatal mistake most people make when they’re trying to persuade
  • A powerful technique for garnering support from front-line staff, peers and senior leaders
  • How to use purpose as a framework to gain agreements quickly and easily
  • The difference between persuading and manipulating (one sticks, the other doesn’t)
  • Why two people who use the exact same words get completely different responses
  • Strategies to master the “your agenda versus my agenda” quagmire
  • How to be successful in the face of ambiguity and change
  • Three surprisingly simple things that exceptional communicators do differently than everyone else

“Persuade with Purpose” formats: keynote, virtual keynote, half-day workshop

How to Bring Purpose and Happiness into the Life You’ve Already Got 

Based on Lisa’s popular book, Forget Perfect, this touching humorous program is for every woman who has put herself last on her own priority list. A huge hit with philanthropic organizations and volunteer groups, in this speech Lisa reveals:

  • Why trying to be perfect doesn’t make people like you more, it makes them like you less
  • Why striving for perfection creates misery, but having a purpose creates happiness
  • The meaning of life in two words (no joke)
  • How to enjoy your life even if your house is a mess, your abs are flabby, and you don’t have greeting-card perfect kids
  • Why your regular old life can be a special occasion if you let it

“Forget Perfect” formats: keynote, virtual keynote

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Speaker Resources

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Sample Client List

  • Blackbaud
  • Capital G Ltd Bank, Bermuda
  • Catholic Health Partners
  • CMIT Solutions
  • Explorys
  • gAdventures
  • Genentech
  • HootSuite
  • Kimberly Clark
  • Merrill Lynch
  • Murphy Business
  • Proctor & Gamble
  • Salvation Army
  • ShelfGenie
  • The Entrepreneur’s Source